NSN Attorneys
Enhancing online presence for NSN Attorneys
Client
NSN Attorneys
Industry
Legal Services
Services
Digital Marketing, SEO, Content Creation
Duration
6 months
Background
NSN Attorneys, a reputable law firm in Johannesburg, South Africa, wanted to improve its digital presence and connect with potential clients. The firm realised that online presence is important in the legal profession and asked us for support.
Objective
Develop a digital marketing strategy that would:
- Increase the firm's online presence
- Strengthen the brand to reflect its values and services
- Improve client engagement and access to information for potential clients
Services Provided
The Strategy
1. Website redesign
- We audited their website
- Optimised user experience with an intuitive interface and mobile compatibility
- Updated content to showcase expertise, services and client success stories
2. Search Engine Optimisation (SEO)
- Developed a tailored SEO strategy
- Integrated relevant keywords, improved on-page SEO, and created content to drive organic traffic
- Monitored and analysed SEO performance to ensure success
3. Content marketing
- Created a content calendar featuring blog posts, articles and news updates
- Established the firm as a thought leader in the legal field and attracted new clients
- Created engaging and informative social content to enhance presence and engagement
4. Social media engagement
- Refreshed social media platforms to engage with clients and share updates
- Developed a series of targeted campaigns to build a sense of community
5. Online advertising
- Used pay-per-click (PPC) advertising and social media promotion to reach potential clients
- Helped drive traffic to the website and increase client interest
Results in 6 months
Increased Website Traffic
Improved SEO and engaging content led to a significant boost in organic traffic to the firm's website.
Social Media Engagement
More interest from potential clients through strategic social media campaigns and content.
Trust and Confidence
Clients appreciated the easy access to information and enhanced digital interface.
The Conclusion
We enhanced NSN Attorneys' online presence and helped it connect with clients. Using innovative digital marketing, including website optimisation, content creation and targeted social media engagement, the firm became a top choice for legal support in a competitive digital landscape.
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